
White Paper
Measuring What Matters:
2025 Utility Customer Engagement Benchmark Report

White Paper
Measuring What Matters:
2025 Utility Customer Engagement Benchmark Report
See how your utility compares on email, web accounts, e-bill, auto-pay, budget billing, and assistance programs
Utilities are under pressure to do more with less—support vulnerable customers, reduce arrears, and modernize the customer experience. But without clear benchmarks, it’s hard to know where you stand or where to focus next.
BlastPoint’s 2025 Utility Customer Engagement Benchmark Report uses real-world data from utilities across the country to reveal how peers are performing on:
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Email on file
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Web account adoption
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E-bill enrollment
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Auto-pay participation
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Budget billing
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Assistance program engagement
Download this report to use as your roadmap for smarter, data-driven engagement.

What you'll learn
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How your utility compares on email, web accounts, e-bill, auto-pay, budget billing, and assistance programs.
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Where the biggest engagement gaps are, and which metrics offer the fastest improvement opportunities.
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Strategies top-performing utilities use to drive digital adoption, payment stability, and LMI support.
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How to turn benchmarks into action using segmentation, predictive insights, and targeted outreach.
