How BlastPoint Helped Peoples Natural Gas Co. Increase Revenue by Unveiling Over 60% More Potential Commercial & Residential Customers.
As a regulated public utility, revenue growth must come from converting new customers or expanding its territory. PNG's sales, marketing, road technicians, and customer service teams had a lot of customer data; it just wasn't necessarily being shared nor available in a tool that was accessible across the organization.
With BlastPoint’s AI-powered, real-time analytics platform, PNG uncovered and captured thousands of new customers in its territory, lifting the roof off sales throughout 2018.