2023 Case Study Page-05

How a Mid-Atlantic Gas Utility Quickly & Effectively Increased Enrollment in Their Paperless Billing Program, Saving $1.3M

With 700K customers across the Eastern U.S. and Mid-Atlantic regions, our partner needed to reduce the amount it was spending, as well as the amount of paper it was using, on standard billing practices done through the mail. Find out how this company used BlastPoint’s predictive, data-driven personas to save money and reduce their carbon footprint by finding, engaging, and successfully enrolling a wide swath of customers into their electronic billing program. As a result, the company saved $1.3 million in less than 3 months!

*The company wishes to remain anonymous for regulatory purposes.