Channel Preferences

Selecting the right channels is crucial for maximizing the impact of your campaigns and ensuring your message resonates with your target customers. The BlastPoint platform's Exploration feature provides valuable insights to guide your channel selection and messaging strategy.

Putting It All Together

1. Consider campaign constraints
2. Review segment channel preferences
3. Analyze consumer attitudes and behaviors
4. Select attributes for actionable campaign list
5. Download exploration CSV

Step 1:

Before diving into channel selection, take a moment to assess the practical constraints of your campaign, such as:

• Available budget and resources
• Readiness of creative assets for specific channels
• Time required to launch campaigns on different channels
• Key messaging priorities for your segment

These factors will help guide your channel decision-making.

Step 2:

Using the BlastPoint Exploration feature, identify which channels are most popular and engaging for your target segment. Look for insights such as:

• Preference for LinkedIn vs. Facebook
• High propensity for direct mail or radio
• Engagement with email or mobile apps

Make notes on the channels that align best with your segment's preferences and behaviors.

Step 3:

In addition to channel preferences, explore behavioral attributes to inform your campaign messaging and creative. Consider factors like:

• Household size and age composition
• Presence of children in the household
• Lifestyle interests and values
• Purchase behaviors and triggers

Use these insights to tailor your content and imagery to resonate with your target audience.

Step 4:

When you are ready to create your campaign list, click "Select Attributes" in the Exploration to choose the specific data fields needed for your chosen channels. For example:

• Include email addresses for an email campaign
• Include mailing addresses for a direct mail campaign
• Remove any unnecessary attributes to streamline your list

Verify that the correct attributes are visible before proceeding.

Step 5:

Once you have selected your desired attributes, click "Download Exploration" to export your targeted campaign list as a CSV file. This file will contain all the necessary data points to execute your campaign across your chosen channels.

Conclusion

By leveraging the insights from BlastPoint's Exploration feature, you can confidently select the optimal channels for reaching your target segment and craft messaging that resonates with their attitudes and behaviors. With your actionable campaign list in hand, you are now ready to launch a highly targeted and effective outreach strategy. Happy campaigning!