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Life Stages

Leverage demographic attributes to create segments based on customers' life milestones

By utilizing the available demographic attributes, you can create segments that capture customers at various life stages, such as renters preparing to buy a home, growing families, or those approaching retirement.

Putting it All Together

1. Identify relevant life milestones and corresponding demographic attributes

2. Create segments based on the identified milestones and attributes

3. Develop targeted messaging and offers for each segment

4. Execute campaigns and monitor results


Step 1:
Identify relevant life milestones and corresponding demographic attributes:

  • Renters with high incomes (potentially movers/home-buyers)
  • Middle-aged homeowners with no children (possibly growing their family)
  • Small households with elderly owners (approaching retirement)
  • High tech propensity/High income households (potential auto buyers, incl. EVs)


Step 2:
Create segments based on the identified milestones and attributes. Use the demographic attributes available in the BlastPoint platform to define segment rules that capture customers at each life stage. 


Step 3:
Develop targeted messaging and offers for each segment. Tailor your communications to resonate with customers' specific needs, interests, and aspirations at each life milestone.

  • Renters with high incomes - promote mortgage options and home-buying resources
  • Middle-aged homeowners with no children - highlight family-oriented products and services
  • Small households with elderly owners - focus on retirement planning and senior offerings
  • High tech propensity/High income households - showcase EV options and benefits
Step 4:
Execute campaigns targeting each segment and monitor results. Measure the effectiveness of your targeted campaigns by tracking key performance indicators such as engagement, conversion rates, and revenue generated. Continuously refine your segmentation and messaging based on the insights gained.

Conclusion
Tailoring your messaging and targeting to specific life stages allows you to better align your products and programs with customers' needs and aspirations, ultimately driving growth and customer satisfaction.