Look-Alike Audiences

If your engagement includes program flags, the platform can help you identify specific audiences to target for your programs, even without program-specific AI insights. By analyzing the demographic and behavioral attributes of customers enrolled in a particular program, you can create a look-alike segment to target potential enrollees with similar profiles.

Putting it All Together

1. Create a segment for customers enrolled in the target program
2. Create an exploration of the enrolled customer segment
3. Analyze the demographic and behavioral attributes of the enrolled customers
4. Create a look-alike segment based on the enrolled customer profile

Step 1:

Say we want to drive adoption for Paperless Billing, we'll take a look at people who have engaged with it and people who haven't, and see if we can use information about those groups to target high potential targets.

To get started, create a segment for customers enrolled in E-billing since for the purposes of this example we are looking to drive adoption for paperless billing (See "How-To: Segments" for guidance). Keep in mind, you can use these same steps with a different program that meets your unique customer or member's needs. 

Step 2:
Create an exploration of your E-billing segment. (See "How-To: Explorations") Add the available demographic and behavior attributes to the exploration.

Step 3:
Click on the Attributes view and start to take note of who makes up this segment. Consider factors such as:
• Home ownership (renters or owners)
• Income level
• Average age
• Green views
• Propensity to use technology
Once you have a good profile of an E-statement enrollee, proceed to the next step.

Step 4:
Return to the Segments section and create a new E-statement look-alike segment. Create rules where the E-Statement flag is false and the demographics and behaviors match the profile for a good E-statement candidate. This is your E-statement campaign target list.

This is your E-statement campaign target list.

Conclusion
By following this recipe, you can create look-alike segments to target specific audiences for your programs based on the demographic and behavioral attributes of currently enrolled customers. This targeted approach can help improve campaign effectiveness and program adoption.