Case study: Home Weatherization Program Email CampaignA leading electric and gas utility in the Northeast launched a highly targeted email campaign to drive participation in its Home Weatherization Program, reaching 140,000 customers using BlastPoint’s powerful high propensity and weatherization take-up data.

The campaign achieved an outstanding 51% open rate—one of the highest they have ever seen—demonstrating the power of precise targeting and saved $175K campaign costs from a single AI-driven targeted campaign.

 

Discover the Strategy that Led to Saving $175K on Campaign Costs – Download the Full Case Study Now!