2023-Case-Study-Page-06Increase Enrollment in EV Programs up to 98% with BlastPoint's Customer Intelligence Platform

A large, Mid-Atlantic, investor-owned electric utility* used BlastPoint’s CI platform to increase customer awareness of electric vehicle programs quickly. By targeting the right customers at the right time, the company increased enrollment in their EV rebate program by 55% and in their EV variable rate program by 98% after a single targeted campaign.

*The company wishes to remain anonymous for regulatory purposes.