$750K Savings and 52% E-billing Enrollment Increase Using AI-Powered Segmentation and Predictive Analytics

A community-owned utility in North Carolina partnered with BlastPoint to boost Paperless Billing enrollment. Using advanced analytics and targeted segmentation, BlastPoint identified key customer segments and optimized marketing strategies.

This led to a 52% increase in enrollment, from 25% in 2021 to 40% by mid-2024, and $750K in savings.