LIVE Webinar | May 7, 2026 | 2PM ET

Affordability Starts with Better Data

Know where affordability pressure is building, and how to act first.

On Demand Webinar

Customers Said Yes to Demand Response. Are You Hearing Them?

Know which of your customers said yes to DSM, and how to reach them first.

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The DSM enrollment gap is hiding in plain sight, and how to close it.

SECC's Consumer Understanding of Demand Response snapshots a clearer picture of the DSM enrollment opportunity is emerging.

While many utilities still benchmark themselves on enrollment numbers, the underlying trends tell a different story:

  • 28% of U.S. consumers are open to demand response. Only 6 to 7% are enrolled. The gap is targeting, not willingness.

  • Customers want bill credit (49%). Equipment rebates ranked dead last (7%). Most utility programs lead with what customers want least, by a 7-to-1 margin.

  • Behavioral DR and direct load control draw two different customer pools (66% vs. 53%). Most utilities pitch them as one program. The mismatch hides inside your enrollment numbers.

In this webinar, BlastPoint and the Smart Energy Consumer Collaborative walked through what 2,091 consumers told SECC, how to find those customers inside your own database, and the three habits capping most utility DSM portfolios.

BlastPoint's Courtney Harms is joined by Nathan Shannon from SECC, who leads the research behind the 2026 Consumer Understanding of Demand Response Smart Energy Snapshot.

🎥 Watch the webinar on-demand

Submit your information in the contact form to access the full session and see DemandPoint in action.

In this webinar, you'll discover:
  • What 2,091 consumers just told SECC about demand response.
  • Why bill credit beats equipment rebates by 7-to-1, and what that means for your incentive structure.
  • How to find DSM-receptive customers in your own database. Live BlastPoint platform walkthrough.
  • The three habits capping most DSM portfolios at 6 to 7% enrollment, and how to break each one.
  • First look at the DSM ROI Slider, the upcoming public tool that turns SECC's survey into a calculator for your territory.
Access DEMANDPOINT

If you are interested in trying out DemandPoint for yourself either before or after watching the webinar, you can access it here:

 

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