CX Playbook

Customer Intelligence for CX Teams

Launch Digital Solutions for Customer Engagement & Decrease Call Center Volume
AEP's CX team utilized BlastPoint's customer intelligence to effectively drive customers to their new digital assistant.

Boost Low Income Engagement with AI-Driven Customer Intelligence
Duquesne Light Co. increased engagement with customer assistance programs up to 670% over industry benchmarks using BlastPoint's data-driven customer insights.

A large, Mid-Atlantic, investor-owned electric utility* used BlastPoint’s CI platform to increase customer awareness of electric vehicle programs quickly. By targeting the right customers at the right time, the company increased enrollment in their EV rebate program by 55% and in their EV variable rate program by 98% after a single targeted campaign.

BlastPoint's customer intelligence identifies which customers are most likely to adopt EV, their motivations, and how best to reach them.

BlastPoint's customer intelligence is easy to put into action for EV campaigns, resulting in more engagement and better outcomes, such as a 55% increase in EV rebate enrollments.

BlastPoint's customer intelligence for increasing paperless billing enrollment indicates which customers will be easiest to convert through specific channels.

A.I. assisted decisionmaking for paperless billing leads to significantly higher enrollment and over $1M saved.

Engage hard-to-reach lower income customers with BlastPoint's customer intelligence and enroll more people in assistance programs.

A.I. assisted decisionmaking helped one of BlastPoint's partners to achieve a 20% CAP enrollment rate from just one email campaign.