How Data-Driven Targeting Acquired New Members and Reduced Marketing Costs by 85%

Whitefish Credit Union partnered with BlastPoint to boost new member acquisition through smarter prospect targeting. Using AI-powered models, they launched two campaigns—one for checking, one for credit cards—that led to a 54% increase in new accounts and $15K in marketing cost savings.

Download the full case study to see how data-driven targeting delivers real ROI.