Champion Kit

Energy Efficiency Solutions

Utilize A.. to create a personalized

customer experience at scale and

meet energy efficiency benchmarks.

2022 Sustainability Benchmarks Report

A Better Way to CSAT

Take the guesswork out of

customer satisfaction with AI.

CX Playbook

When times are tough, customer Al

empowers utilities to make data-driven plays,

ensuring customers' needs are being met.

With actionable insights in hand,

watch engagement soar.

Customer Intelligence for CX Teams

We help your company achieve

business goals through

Al-driven predictive intelligence.

Customer Intelligence for Member-Centric Teams

We help credit unions achieve

business goals through

Al-driven predictive intelligence.

Utility C&I CX: Data & AI Guide

Activate your C&I customers.

Uncover new partnerships to engage

and extend program initiatives.

Predicting CSAT at the Household Level in

Real-Time Using Data & AI

Discover how BlastPoint is revolutionizing customer satisfaction (CSAT) 

by predicting scores at the household level!

Our AI-driven models provide real-time insights,

empowering utilities to improve service

and exceed customer expectations.

Launch Digital Solutions for

Customer Engagement &

Decrease Call Center Volume
AEP's CX team utilized

BlastPoint's customer intelligence

to effectively drive customers to

their new digital assistant.

Grow Electric Vehicle Infrastructure

with BlastPoint’s Commercial Personas

With BlastPoint's technology,

they identified 220K potential partners

for outreach.

Collect More Full Payments from

Delinquent Accounts

A large, Mid-Atlantic, investor-owned

natural gas utility* used

BlastPoint’s CI platform to generate

a 47% follow through rate of full payments

from overdue customer accounts

during Covid-19.

Boost Low-Income Engagement

with AI-Driven Customer Intelligence

Duquesne Light Co. increased engagement

with customer assistance programs

up to 670% over industry benchmarks

using BlastPoint's data-driven customer insights.

Increase Paperless Billing Enrollment

& Decrease Costs by over $1M

A large Mid-Atlantic natural gas utility

used BlastPoint’s customer intelligence platform

to increase paperless billing enrollment,

generating over three times its ROI

in under one quarter.

Increase Enrollment in EV Programs 

By targeting the right customers

at the right time, the company increased

enrollment in their EV rebate program

by 55% and in their EV variable rate program

by 98% after a single targeted campaign.

Find New Customers

How BlastPoint Helped Peoples Natural Gas Co.

Increase Revenue by Unveiling

Over 60% More Potential Commercial &

Residential Customers

Boost CAP Enrollment and

Prevent Lost Revenue with

BlastPoint Billpay Personas

How a Mid-Atlantic gas company used

BlastPoint's predictive software

to increase CAP outreach engagement

and save thousands in lost revenue -

with one simple email campaign.

Boost Financial Accessibility for

Low Income Members with

AI-Driven Engagement Strategies

Credit unions and CDFIs, focusing on

Low to Moderate Income (LMI) members,

leverage BlastPoint's advanced

data analytics and AI technologies to

enhance personalized engagement.

This data-driven approach leads to

remarkable increase in engagement,

dramatically improving outreach and

financial inclusion for diverse LMI segments.

Boosting E-billing Program Adoption

with Advanced Analytics and

Customer Segmentation

A major Northeast utility partnered

with BlastPoint to boost

customer engagement, achieving

a 35% increase in paperless billing

enrollments and a 60% email open rate.

Support LMI Customers Through

Impactful Payment Assistance Campaigns

A Southeast utility used BlastPoint's tools

to support low-to-moderate income customers,

targeting 30,000 with an email campaign.

They saw 25% engagement in 2 weeks.

Increased Click Through Rates

and 70% Reduction in

Campaign Costs Through

AI Powered Customer Targeting

for HEA Program

A major Northeast utility partnered with

BlastPoint to boost Home Energy Assessment

(HEA) program participation.

Using advanced analytics and segmentation,

they saw a 92% increase in click-through rates

and cut email campaign costs by 70%.

$750K Savings and 52% E-billing

Enrollment Increase Using AI-Powered

Segmentation and Predictive Analytics

A North Carolina utility partnered with BlastPoint

to boost Paperless Billing. With targeted analytics,

they increased enrollment by 52%, saving $750K.

Revenue Projections: BlastPoint's Impact

on Generating $410K for P1FCU from

Checking Accounts

P1FCU boosted Checking Account engagement with

BlastPoint's analysis, targeting key demographics.

This is projected to generate $117K–$410K in

revenue, showing significant ROI.

Driving 400% Engagement and 200% ROI:

Transforming Energy Efficiency with

Data-Driven Strategies

A Western Pennsylvania utility partnered with BlastPoint

to boost engagement in their Energy Efficiency Marketplace.

The result? A 400% increase in purchases and a 200% rise

in recycled appliances, delivering a strong ROI.

Boosted CTR and Reduced Campaign Costs by

70% with AI-Powered Targeting to Grow Wallet Share

and Enhance Member Engagement

A Northeast credit union used BlastPoint’s analytics

to increase click-through rates by 92% and

cut email costs by 70%.

AI Enabled: Next Best Product Overview

Utilizing BlastPoint's advanced analytics and

member segmentation techniques, a credit union

identified each member's next best product.

They segmented members and used

propensity scores to tailor marketing strategies. 

Optimizing Checking Account Engagement

with Advanced Analytics

BlastPoint's analysis for a

Pacific Northwest credit union

identified members most likely to

engage with Checking Accounts,

using advanced analytics and segmentation

to refine outreach strategies.

Reducing Customer Center Call

Volumes and Costs

BlastPoint analyzed a Southeast electric utility's

customer base to identify those most likely

to call the Call Center. Advanced analytics

and segmentation revealed key demographics

and behaviors, helping the company target

customers for self-service options.

Boosting HEA Program Participation

A Northeast electric and gas utility partnered with

BlastPoint to improve Home Energy Assessment (HEA) program participation.

Using advanced analytics and segmentation,

they increased click-through rates by 92% and

cut email campaign costs by 70%.

Enhancing Customer Satisfaction

BlastPoint analyzed customer satisfaction for

a community-owned utility in Northeast Florida,

identifying 6 key CSAT segments to optimize

targeting and messaging.

New Propensity Scores Boost

Heat Pump Program Participation

BlastPoint developed two new propensity scores

for an electric utility to identify households with

Heat Pump systems. This helps target marketing efforts,

boost participation, and support sustainable energy initiatives.

Targeting EV Buyers with Precision

BlastPoint helped a California utility identify key demographics

and behaviors to target customers most likely in the market for an EV,

enabling precise, data-driven marketing.

Utility Industry Benchmark

A comprehensive guide to key performance metrics,

industry standards, and insights to help utilities

measure success, improve customer satisfaction,

and drive operational efficiency.

Credit Union Industry Benchmark

A valuable resource packed with essential

performance metrics, industry trends,

and insights to help credit unions enhance member engagement,

boost retention, and grow share of wallet.

Solutions for Credit Unions

The BlastPoint Platform places

AI-powered member insights

at your fingertips so you can provide

personalized banking experiences

and keep members for life.

Grow Member Deposits with AI Insights

A 60k+ member credit union in

the Northern Rockies Boosts

CD Deposits with BlastPoint's AI-Powered

Campaigns – 17% Increase in Just 2 Months!

CU Grow Member Products

Snapshot of BlastPoint Result

for Credit Union

Collect More Full Payments from

Delinquent Accounts

A Mid-Atlantic credit union used BlastPoint’s

Member Intelligence Platform to achieve a 47%

payment-in-full rate from first-time late payers,

recouping thousands in lost revenue and

maintaining member connections.

Reduce Member Attrition

with BlastPoint's AI Solutions

BlastPoint's AI Attrition Models help credit unions

predict and reduce member churn by using

advanced machine learning and data integration to

drive personalized engagement and improve

retention.

The Role of Key Life Indicators

in Credit Union Success

Key Life Indicators (KLIs) provide crucial insights

into members' life events and behaviors,

enabling credit unions to boost engagement and

drive growth.

Grow Member Customer

with AI Insights

A financial institution in

the Northwest Boosts CD Deposits with

BlastPoint's AI-Powered Campaigns:

17% Increase in Just 2 Months!

Discover New Business

& Residential Customers

with BlastPoint's Interactive Platform

A large investor-owned company

wanted to grow their customer base

by identifying households and

businesses most likely to convert to

their offerings across a three-state territory.

BlastPoint's platform enabled them

to locate and reach out to over 61% more leads.

Collect More Full Payments

from Delinquent Member Accounts