Champion Kit
BlastPoint has made utilizing artificial intelligence to meet business objectives easier than ever.
With our ready-made solutions, business people can:
Harness the power of 360-degree customer views
Activate your customers
Launch and grow powerful customer programs
Manage customer data with ease
Achieve tangible results with objective-driven intelligence
Our AI-powered technology and easy-to-use, intuitive platform helps you target the right customers with the right information, at the right time, using just the right channels.
Visit our Solutions Overview to discover more about BlastPoint's out-of-the-box customer intelligence. You can also download our one-pager here or reach out to us to schedule a call.
Navigate directly to the solutions you need by clicking the buttons below.
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Data Onboarding Made Easy
Your internal data doesn't need to be
in pristine condition to be useful.
We've developed processes and
technology to accelerate your
industry's data onboarding needs.
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We're here to support IT & analytics teams.
BlastPoint works alongside
our customers' internal
IT departments to enhance
the way data can be used
throughout the organization.
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How to Operationalize Data:
Turn Data Into Intelligence
Operationalized data is responsive
and predictive, and can be used
by anyone to fix business problems -
not just data gurus.
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How to Buy Third-Party Data
Operationalized data is responsive
and predictive, and can be used by
anyone to fix business problems -
not just data gurus.
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Predicting Outage Estimation with ML
By harnessing the power of
data science and machine learning,
BlastPoint is helping DTE revolutionize
outage estimations and
communication practices in their region.
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WEBINAR: Estimating
Outage Predictions with Machine Learning
Watch and discover how
Detroit-based utility partner,
DTE Energy, is shaping their
Outage Predictions and
Communications Strategies with
the guidance of BlastPoint's team of
expert Data Scientists.
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Proven Results for your EV Strategy
Target EV customers and
partners with our complete
end-to-end, out-of-the-box
Customer Intelligence solutions.
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Grow Electric Vehicle Infrastructure
with BlastPoint’s Commercial Personas
With BlastPoint's technology,
they identified 220K potential
partners for outreach.
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Increase Enrollment in
EV Programs up to 98% with
BlastPoint's Customer Intelligence Platform
By targeting the right customers
at the right time, the company increased
enrollment in their EV rebate program
by 55% and in their EV variable rate
program by 98% after a single targeted campaign.
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Utility C&I CX: Data & AI Guide
Activate your C&I customers.
Uncover new partnerships to engage
and extend program initiatives.
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A Better Way to CSAT
Take the guesswork out of
customer satisfaction with AI.
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CX Playbook
When times are tough, customer Al
empowers utilities to make data-driven plays,
ensuring customers' needs are being met.
With actionable insights in hand,
watch engagement soar.
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Customer Intelligence for CX Teams
We help your company achieve
business goals through
Al-driven predictive intelligence.
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Launch Digital Solutions for
Customer Engagement &
Decrease Call Center Volume
AEP's CX team utilizedBlastPoint's customer intelligence
to effectively drive customers to
their new digital assistant.
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Grow Electric Vehicle Infrastructure
with BlastPoint’s Commercial Personas
With BlastPoint's technology,
they identified 220K potential partners
for outreach.
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Collect More Full Payments from
Delinquent Accounts
A large, Mid-Atlantic, investor-owned
natural gas utility* used
BlastPoint’s CI platform to generate
a 47% follow through rate of full payments
from overdue customer accounts
during Covid-19.
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Boost Low-Income Engagement
with AI-Driven Customer Intelligence
Duquesne Light Co. increased engagement
with customer assistance programs
up to 670% over industry benchmarks
using BlastPoint's data-driven customer insights.
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Increase Paperless Billing Enrollment
& Decrease Costs by over $1M
A large Mid-Atlantic natural gas utility
used BlastPoint’s customer intelligence platform
to increase paperless billing enrollment,
generating over three times its ROI
in under one quarter.
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Increase Enrollment in EV Programs
By targeting the right customers
at the right time, the company increased
enrollment in their EV rebate program
by 55% and in their EV variable rate program
by 98% after a single targeted campaign.
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Find New Customers
How BlastPoint Helped Peoples Natural Gas Co.
Increase Revenue by Unveiling
Over 60% More Potential Commercial &
Residential Customers
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Boost CAP Enrollment and
Prevent Lost Revenue with
BlastPoint Billpay Personas
How a Mid-Atlantic gas company used
BlastPoint's predictive software
to increase CAP outreach engagement
and save thousands in lost revenue -
with one simple email campaign.
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Grow Customer Engagement withEnergy Efficiency Programs andSurpass Industry BenchmarksUtilizing segmentation tools,our partner tailored its campaigns toreach customers with the right EE informationand messaging - garnering campaignperformance rates exceeding industrybenchmarks by over 300%
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Boost Financial Accessibility for
Low Income Members with
AI-Driven Engagement Strategies
Credit unions and CDFIs, focusing on
Low to Moderate Income (LMI) members,
leverage BlastPoint's advanced
data analytics and AI technologies to
enhance personalized engagement.
This data-driven approach leads to
remarkable increase in engagement,
dramatically improving outreach and
financial inclusion for diverse LMI segments.
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Boosting E-billing Program Adoption
with Advanced Analytics and
Customer Segmentation
A major Northeast utility partnered
with BlastPoint to boost
customer engagement, achieving
a 35% increase in paperless billing
enrollments and a 60% email open rate.
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Support LMI Customers Through
Impactful Payment Assistance Campaigns
A Southeast utility used BlastPoint's tools
to support low-to-moderate income customers,
targeting 30,000 with an email campaign.
They saw 25% engagement in 2 weeks.
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Increased Click Through Rates
and 70% Reduction in
Campaign Costs Through
AI Powered Customer Targeting
for HEA Program
A major Northeast utility partnered with
BlastPoint to boost Home Energy Assessment
(HEA) program participation.
Using advanced analytics and segmentation,
they saw a 92% increase in click-through rates
and cut email campaign costs by 70%.
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AI Enabled: Next Best Product Overview
Utilizing BlastPoint's advanced analytics and
member segmentation techniques, a credit union
identified each member's next best product.
They segmented members and used
propensity scores to tailor marketing strategies.
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Optimizing Checking Account Engagement
with Advanced Analytics
BlastPoint's analysis for a
Pacific Northwest credit union
identified members most likely to
engage with Checking Accounts,
using advanced analytics and segmentation
to refine outreach strategies.
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Reducing Customer Center Call
Volumes and Costs
BlastPoint analyzed a Southeast electric utility's
customer base to identify those most likely
to call the Call Center. Advanced analytics
and segmentation revealed key demographics
and behaviors, helping the company target
customers for self-service options.
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Boosting HEA Program Participation
A Northeast electric and gas utility partnered with
BlastPoint to improve Home Energy Assessment (HEA) program participation.
Using advanced analytics and segmentation,
they increased click-through rates by 92% and
cut email campaign costs by 70%.
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Enhancing Customer Satisfaction
BlastPoint analyzed customer satisfaction for
a community-owned utility in Northeast Florida,
identifying 6 key CSAT segments to optimize
targeting and messaging.
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New Propensity Scores Boost
Heat Pump Program Participation
BlastPoint developed two new propensity scores
for an electric utility to identify households with
Heat Pump systems. This helps target marketing efforts,
boost participation, and support sustainable energy initiatives.
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Solutions for Credit Unions
The BlastPoint Platform places
AI-powered member insights
at your fingertips so you can provide
personalized banking experiences
and keep members for life.
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Grow Member Deposits with AI Insights
A 60k+ member credit union in
the Northern Rockies Boosts
CD Deposits with BlastPoint's AI-Powered
Campaigns – 17% Increase in Just 2 Months!
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CU Grow Member Products
Snapshot of BlastPoint Result
for Credit Union
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Grow Member Customer
with AI Insights
A financial institution in
the Northwest Boosts CD Deposits with
BlastPoint's AI-Powered Campaigns:
17% Increase in Just 2 Months!
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Discover New Business
& Residential Customers
with BlastPoint's Interactive Platform
A large investor-owned company
wanted to grow their customer base
by identifying households and
businesses most likely to convert to
their offerings across a three-state territory.
BlastPoint's platform enabled them
to locate and reach out to over 61% more leads.
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Collect More Full Payments
from Delinquent Member Accounts
A Mid-Atlantic credit union used
BlastPoint’s platform to achieve
a 47% full payment rate
from delinquent accounts
during COVID-19, recouping
thousands in lost revenue and
keeping members connected.