White Paper
How Financial Institutions can use market, public & commercial insights:
The Essential Guide to External Data
How Financial Institutions can use market, public & commercial insights:
The Essential Guide to External Data
Financial institutions can drive growth by leveraging external data for targeted strategies, improved member experiences, and stronger market positioning. By integrating public and vendor insights, they can boost deposits and engagement. BlastPoint’s AI-driven data enrichment transforms raw information into 360° member profiles, enabling personalized experiences that deliver measurable ROI.
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Key Highlights
- Data as a Roadmap – External data, combined with internal insights, reveals hidden opportunities and drives financial growth.
- Strategic Integration – Leverage detailed external data to tailor product offerings and enhance member engagement.
- Public & Vendor Data – Learn how to access and utilize both publicly available datasets and third-party vendor insights.
- U.S. Census – A decennial survey providing key demographic, social, and economic data.
- Public Data Sources – Government-provided datasets covering economic, demographic, and geographic insights.
- Data Vendors & Aggregators – Companies that collect and sell data to deliver valuable business intelligence