Uncover deeper insights into your customer base, streamline operations, and personalize customer experiences with BlastPoint.
A one-stop solution for making customer data actionable:
Easy-to-use and intuitive
Utilize data to target customers effectively while ensuring privacy & security
Results-driven technology keeps business goals top-of-mind
Increase in EV Time-Of-Use Rate Program Enrollment
Target "green" customers effectively by leveraging BlastPoint's data-driven insights to identify those most likely to own or be interested in owning EVs, and tailor messaging to resonate with them.
Payment-In-Full Response After a Single Campaign
Leverage customer payment data analysis to uncover valuable insights about target segments, empowering teams to create tailored messaging and pinpoint the most efficient channels for engagement.
Reduction in Operating Costs Within 3 Months of Implementation
Harness BlastPoint's data-driven customer insights to understand the key motivations that drive customers to convert to paperless. Target exclusively those with the highest propensity and maximize conversion rates.
Unlock the full potential of your utility with the BlastPoint Customer Intelligence Platform, providing essential tools to comprehend, retain, nurture, and expand your customer base effectively.
Our data-driven customer profiles pinpoint consumer decision habits and identify those likely to convert to paperless programs. This shift saves utility companies millions and accelerates environmental goals.
Harness AI to pinpoint ideal customers for energy audits, weatherization, C&I lighting, and appliance upgrades. Use BlastPoint to target them effectively, boost revenues, and meet regulatory benchmarks.
Future-proof your infrastructure for EVs with AI. We assist utility providers in identifying optimal charging station partners, targeting likely EV adopters among residential and commercial customers, and engaging potential fleets for EV conversion.
Prevent billing defaults with our predictive models. Identify energy-insecure customers and reach them effectively to assist. Increase enrollment in budget billing or energy assistance programs and identify customers likely to pay in full. Save money and ensure customer support proactively.
Our research reveals that many eligible customers are not enrolled in Assistance Programs, leading to late payments and shut-offs. Use customer intelligence to save money, prevent fraud, and assist those in need by identifying eligible customers who are not yet enrolled in assistance programs.
BlastPoint's AI technology identifies critical balance amounts that predict customer payment behavior. Use this insight to launch proactive, targeted engagement campaigns and prevent revenue loss.
Companies are using BlastPoint's customer intelligence to meet their business objectives quickly. BlastPoint has helped our partners achieve up to 650% higher engagement with digital campaigns, an over 60% boost in newly identified potential customers for acquisition, a 47% payment-in-full response from delinquent customers, and much more.
BlastPoint Platform's interactive mapping feature, they were able to score and filter relevant datasets and build target lead lists. As a result, they were able to increase their lead generation outcomes by more than 60%.
BlastPoint's technology created commercial personas representing ATCO's most likely EV infrastructure partners & adopters. In total, BlastPoint found 220K potential partners for targeted outreach.
Low-to-Moderate Income Customers BlastPoint's segmentation tools allow utility business teams to reach their hardest-to-reach customers.