AI for Credit Unions

Empower Your Credit Union with Data-Driven Intelligence

Uncover deeper insights into your member base, streamline operations, and personalize member experiences with BlastPoint.

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data-driven intelligence for credit unions

Advanced Intelligence for Member Engagement

Boost member experience with AI insights—predict needs, improve retention, and optimize outreach.

A one-stop solution for making member data actionable:

Easy-to-use and intuitive

Utilize data to target members effectively while ensuring privacy & security

Results-driven technology keeps business goals top-of-mind

New CD deposits in less than 60 days

With BlastPoint's Portable Model Service, our Partner harnessed predictive analytics to identify members with the highest propensity to enroll in CD programs.

Increase to product enrollment

Objective-driven segmentation lets you identify and engage eligible members who are the best fit for products and reach them with the right information through the right channels at the right time.

Boost to engagement with hard-to-reach segments

Understand your members at the household level and target them with products & programs that meet them where they are so you can invest or intervene before churn occurs.

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Increase Efficiency, Unlock Revenue, and Elevate Member Satisfaction

Unlock the full potential of your credit union with the BlastPoint Customer Intelligence Platform, providing essential tools to comprehend, retain, nurture, and expand your member base effectively.

Credit union member retention strategies

Improve Member Retention

Use AI-powered segmentation to understand member priorities, motivations, and values, ensuring timely and relevant products and services for lifelong retention.

Gain a Deeper Understanding of Your Member Base

Know your members' journey. Adapt to their evolving needs. Offer timely products, fostering lasting relationships and account growth.

Engage Difficult-to-Reach Members

Spot dissatisfaction and prevent churn. Reach out through preferred channels. Boost engagement and satisfaction, driving product adoption and member retention.

Become Members’ Primary Financial Institution

Offer tailored products to become their top choice. Drive more deposits and loans with increased member activity.

Maximize Members’ Portfolios

Maximize member value with personalized, emotional experiences across channels as assets grow.

Increase Member Acquisition

Attract new members with resonant branding and AI-optimized channels for maximum impact.

Superpower Your Underwriting

Swiftly assess risk with AI-driven scoring to offer tailored loans aligned with community values.

Strengthen Benchmarking

Effortlessly set benchmarks, track KPIs, and optimize with BlastPoint. Report progress and drive decisions effectively.

Provide personalized banking experiences and keep members for life

Companies are using BlastPoint's customer intelligence to meet their business objectives quickly. BlastPoint has helped our partners achieve up to 650% higher engagement with digital campaigns, an over 60% boost in newly identified potential customers for acquisition, a 47% payment-in-full response from delinquent customers, and much more.

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Case Study

BlastPoint helps companies get results and achieve goals.

Data-Driven Targeting Acquired New Members and Reduced Marketing Costs by 85%

Whitefish Credit Union partnered with BlastPoint to boost new member acquisition through smarter prospect targeting. Using AI-powered models, they launched two campaigns—one for checking, one for credit cards—that led to a 54% increase in new accounts and $15K in marketing cost savings.

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Revenue Projections: BlastPoint's Impact on Generating $447K for P1FCU from Checking Accounts

P1FCU, a credit union in North Idaho, sought to improve engagement with their Checking Account product and needed a more efficient way to reach the right members. BlastPoint's analysis identified key demographics, refining outreach strategies and projecting $117K–$447K in revenue, showcasing significant ROI.

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Outperforming Competing FIs by 80%: Turn Your Indirect Members into Active Relationships

While the industry faces 2.2% deposit growth, one regional credit union achieved 80% higher engagement, a 36% engagement rate with indirect members, and $230K in new deposits through targeted strategies.

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We're here to support IT & analytics teams

BlastPoint works alongside our customers' internal IT departments to enhance the way data can be used throughout the organization.

Boost Financial Accessibility for Low Income Members with AI-Driven Engagement Strategies

Credit unions and CDFIs face hurdles serving low to moderate income members, yet data-driven strategies and AI tools have boosted product adoption by 2.8x for our clients.

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, 2025