Wednesday, November 18, 12:00 p.m. ET. Your Zoom link is on its way from Zoom.
- 1Join us Nov 18
- 2Explore your PressurePoint page
- 3Bring this numberWe'll walk through how TECO and CPS Energy turn data like this into customer personas.
Workshop + conversation
Wednesday, November 18, 202612:00 p.m. ET
Getting Started with Personas
How TECO Energy and CPS Energy are putting customer personas to work
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Amy LesterCustomer Research
-
Shakedra PeurrungCustomer Experience Strategy
-
Arnold SantayanaCustomer Experience Transformation
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Tomer BorensteinHost, BlastPoint
Part workshop, part conversation. Hear how TECO and CPS Energy got started, then trade feedback with other utility leaders.
Camera encouraged, but not required. We'll invite everyone to jump in and share. It's always optional, and it makes the hour more useful for everyone.
Request a Seat
Seat confirmed
You're in, .
Find your utility
See what your customers pay each month, and how many are under pressure.
We can't find that one in PressurePoint. Try the name on your EIA filing.
Getting Started with Personas: A Conversation with TECO and CPS Energy
Wednesday, November 18, 2026
Check your inbox. Your Zoom link is on its way from Zoom. Not there in a few minutes? Check spam or email marketing@blastpoint.com.
Add to Google CalendarTwo utilities, doing the work
Plenty of utilities have tried personas and watched them stall. Personas and customer segments turn account data into groups of real people your teams can picture, plan for, and reach. TECO Energy and CPS Energy are both putting them to work. Amy Lester, Shakedra Peurrung, and Arnold Santayana will share how they got started, and what they're learning.
Five questions, answered live
Tomer will lead a conversation with Amy, Shakedra, Arnold, and utility peers around five questions:
-
Tomer
What do personas solve for?
Amy, Shakedra & Arnold · TECO + CPS EnergyLive on Nov 18 -
Tomer
What did you learn about your customers through adopting personas?
Amy, Shakedra & Arnold · TECO + CPS EnergyLive on Nov 18 -
Tomer
Where do personas come into play in customer journey mapping?
Amy, Shakedra & Arnold · TECO + CPS EnergyLive on Nov 18 -
Tomer
When personas don't stick at a utility, why do you think that is?
Amy, Shakedra & Arnold · TECO + CPS EnergyLive on Nov 18 -
Tomer
Where should a utility start?
Amy, Shakedra & Arnold · TECO + CPS EnergyLive on Nov 18
Why personas stall
Most utilities have plenty of customer data. Fewer turn it into people their teams can picture.
The conversation covers what personas and segments solve for, what they reveal about customers, and where a utility should begin.
- 60 minutes
- Utility leaders only
Save your seat and leave with a starter kit for building customer personas and journeys.
- Date
- Wednesday, November 18, 2026
- Time
- 12:00 p.m. ET
- Format
- Workshop and conversation with other utility leaders, 60 minutes
Camera encouraged, but not required. We'll invite you to share and trade feedback; joining in is always optional. - Cost
- Free
- Take-home
- A starter kit for building customer personas and journeys
Request a Seat
Seat confirmed
You're in, .
Find your utility
See what your customers pay each month, and how many are under pressure.
We can't find that one in PressurePoint. Try the name on your EIA filing.
Getting Started with Personas: A Conversation with TECO and CPS Energy
Wednesday, November 18, 2026
Check your inbox. Your Zoom link is on its way from Zoom. Not there in a few minutes? Check spam or email marketing@blastpoint.com.
Add to Google CalendarKeep exploring
More from BlastPoint on knowing your customers and affordability.
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